What Are Google Ads & How Do They Operate? There are 63,000 queries made on Google every second, and most search results pages have Google advertising. Google advertising, which are purchased by businesses, can be a highly successful means of bringing relevant, qualified visitors to your website precisely at the time when people are looking for the kinds of goods or services your company provides. Learn what Google advertisements are, how they operate, and why you should run your own Google ads in this article. Describe Google Ads. With the help of Google Ads or through the Display Network and Google's AdSense program, Google sells sponsored adverts that show up in search results on google.com or on other websites. Here is an illustration of a Google search results page (SERP). An "Ad" label is used to identify the sponsored results, or advertisements. There are two areas of paid Google ads: one at the bottom of the results page and one above the "natural" ...